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You Are Drowning Your Children's Future for Water Safety Vietnam
​Strategic Planner
For the course Communication
Strategy and Planning
May 2022
Responsibilities
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Performed SWOT/PESTEL analysis, stakeholder mapping, target public identification to determine the brand problem and opportunity.
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Strategized a 4-month campaign by developing the creative concept, research-driven tactics, Gantt charts, and budget estimation.
Achievement
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Earned a Distinction (78/100)
Project summary
Problem
With over 2 000 children drowning annually in Vietnam, this remains to be a prominent problem because of the lack of awareness and concerns among adults about water safety.
Insight
Even though rural parents care greatly about their children's future, they are still underestimating the potential risks of water their children might face. This is because they are unaware of the risks themselves.
Solution
By utilizing fear factor, the campaign would employ real-time map of drowning deaths and geo-targeted ads to force the parents to acknowledge that water dangers are closer than they think.
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"You Are Drowning Your Children's Future" would hold the parents directly accountable for children drowning.