Achievements
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Amassed over 342,000 followers with an average of 150,000 views per video by effectively capturing trends and the stakeholders’ wants.
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Managed, ideated, and executed over 30 brand partnerships in the form of short videos maintaining at least 50,000 views with reputable brands including Uniqlo, Maybelline, YSL Beauty, and more.
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Expanded to Instagram and Youtube garnering 36,000 and 1,710 followers respectively by tailoring the content for each platform while sustaining a consistent personal brand.
Project summary
Being a social media savvy, I have always appreciated and taken an interest in how algorithms, trends, and content work on different platforms. That is how once I became a content creator, I was confident to maintain a steady and reliable online presence in the lifestyle and fashion category.
Project highlights
When starting out, I recognized 2 opportunities in the Tiktok fashion reviews category.
The clothes are not being shown in a natural setting (amateur lighting and uncurated background).
1.
Creators typically talk about the same specifics for all clothing articles, lacking distinction and depth.
2.
⇒ It was difficult for viewers to relate and imagine themselves in the clothing,
which hinders affiliate links conversions.
That is why the "Len Do" series was born, where it is 100% talking but I do not focus on reviewing the details of each article.
I allow the products to sell themselves by attaching
it to a vibe or stories I curated myself.
My video content can be divided into the following categories.
I strive to keep my content diversified and well-distributed throughout
the month to keep the viewers engaged and interested!
"Len Do" series
Get ready with me!
Unboxing
"Cham Diem" series
Short daily vlogs
...and more!
Whenever I post, I ensure that it does not only satisfy
what viewers want but also what brands seek.
This helps me attract and maintain relationships with
brands I admire and trust, including the following and more!
