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Duolingo, Absolut, and Glints

Creative Director

For the course Creative Advertising

August 2022

Responsibilities

  • Developed 3 relevantly differentiated creative concepts for Duolingo, Absolut, and Glints with visual demonstrations.

  • Researched competitors’ ad landscape, academic papers and industry reports to ensure that the concepts can effectively address the brief.

Achievement

  • Earned a High Distincition (80/100)

Project summary

The assignment was to develop 3 creative concepts for 3 different briefs. I must ensure that all concepts are appropriate for the target audience/market/the brand, solve the brand's problem, stand out among the competitors, and be single-minded.

Project showcase

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